I am still thinking about my own web page. What content to add? Well, I remember back in the late 90ies, when everybody created their own private homepages. Most of them awful collections of even worse pictures. A lot of kids created their own sites with pictures of their pets and toys. I guess they are now all in manager positions working for IT companies... ;-)

Well, I am not. So, who was lucky. Check their shares and check mine... Yep, but I am quite healthy. I can run for miles...

But that is not the content you expect from me... I was travelling today through Switzerland for customer visits. I saw a lot of medium sizes companies and I was wondering: Why have I never heard of them? Is their business unrelated to mine? Are they B2B? But the special-B-2-special-B kind of thing? Or should everybody know about them but their marketing efforts or reach is limited. Well, you know, marketing efforts and reach are not the same.

So, should I help them? More important, would they let me? Do they have some smart guy at hand doing all the marketing for them and they are just fine with the fact that I have never heard of their company? Maybe they are only regional? Maybe they would indeed have wasted their precious resources on me if I would have heard about them.

But, is it really so terrible to have such a wastage? YES, IT IS!!! I know. The financial means are not used properly. The customer is occupied by irrelevant information instead of reading what is necessary for him. And he gets fed up with communication because he thinks it is normal to receive just some kind of communication and not the relevant one. OK, let's focus. Let us all work for better communication! The customer deserves to receive only relevant content. Glad that the Internet can be the most effective means of communication in this respect.

Jessus!

It took me a while to figure out how to create a blog...
Jessus!
Now, it's done! ehm...
Well, there is actually a lot I would like to write about ...


Let me see, there sure is a lot to write about. A lot of people write every day a lot about a lot. So, there must also be something I can write about. And that some wants to read. Ah, content! Sure, everybody want's content. What is content? Relevant information I learned in school. And when it is relevant people will read it. But can I create relevant content that has not been created before? And do I have to create original content (I'm thinking of new content that has not been created before) or is it enough to combine existing content in a new way? You get the point.

Well, I do not want to say that latter is easier. It is for sure the more common thing to happen. I just have one big disadvantage: I do not know a lot of technology. My strength is more: the concept behind it. The general plan, that what ought to be. And I am never sure if what I thought of already exists.

What I will do is: I will write -hopefully on a daily, at least regular basis- about what comes to my mind. Maybe someone will respond. Maybe not. I won't be cross with you. Why? There is already so much stuff and information being thrown at you that I understand that you do not need to care about what I will put down here.

But one question remains: if we generate more and more content that needs to be stored: where do all the electrons come from..? ;-)