I am still thinking about my own web page. What content to add? Well, I remember back in the late 90ies, when everybody created their own private homepages. Most of them awful collections of even worse pictures. A lot of kids created their own sites with pictures of their pets and toys. I guess they are now all in manager positions working for IT companies... ;-)

Well, I am not. So, who was lucky. Check their shares and check mine... Yep, but I am quite healthy. I can run for miles...

But that is not the content you expect from me... I was travelling today through Switzerland for customer visits. I saw a lot of medium sizes companies and I was wondering: Why have I never heard of them? Is their business unrelated to mine? Are they B2B? But the special-B-2-special-B kind of thing? Or should everybody know about them but their marketing efforts or reach is limited. Well, you know, marketing efforts and reach are not the same.

So, should I help them? More important, would they let me? Do they have some smart guy at hand doing all the marketing for them and they are just fine with the fact that I have never heard of their company? Maybe they are only regional? Maybe they would indeed have wasted their precious resources on me if I would have heard about them.

But, is it really so terrible to have such a wastage? YES, IT IS!!! I know. The financial means are not used properly. The customer is occupied by irrelevant information instead of reading what is necessary for him. And he gets fed up with communication because he thinks it is normal to receive just some kind of communication and not the relevant one. OK, let's focus. Let us all work for better communication! The customer deserves to receive only relevant content. Glad that the Internet can be the most effective means of communication in this respect.